What’s New?Introducing Amazon Simple Email Service
We’re excited to announce the beta release of Amazon Simple Email Service (Amazon SES), a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2. With Amazon SES there is no long-term commitment, minimum spend or negotiation required – businesses can utilize a free usage tier, and after that, enjoy low fees for the number of emails sent plus data transfer. To get started using Amazon SES, visit http://aws.amazon.com/ses/.
Building large-scale email solutions to send marketing and transactional messages is often a complex and costly challenge for businesses. To increase the percentage of emails that are successfully delivered, businesses must deal with hassles such as email server management, network configuration, and meeting rigorous Internet Service Provider (ISP) standards for email content. Additionally, many third-party email solutions require contract and price negotiations, as well as significant up-front costs.
Amazon SES eliminates these challenges and enables businesses to benefit from the years of experience and sophisticated email infrastructure Amazon.com has built to serve its own large-scale customer base. Through a simple API call, businesses can now access a high-quality, scalable email infrastructure to efficiently and inexpensively communicate to their customers. For high email deliverability, Amazon SES uses content filtering technologies to scan a business’s outgoing email messages to help ensure that the content meets ISP standards. The email message is then either queued for sending or routed back to the sender for corrective action. To help businesses further improve the quality of email communications with their customers, Amazon SES provides a built-in feedback loop, which includes notifications of bounce backs, failed and successful delivery attempts, and spam complaints.
Start sending email in minutes through Amazon SES using the AWS software development kits for Java and .NET, or code directly to our HTTPS interface using your favorite programming language.
Learn more about Amazon SES at: http://aws.amazon.com/ses
Amazon announced their new Simple Email Services. I have thought for a long time that this was a gap and am glad to see them closing it. I need to work out the economics if it makes sense to use this feature. Look for more coming soon from me on this topic.